Have you explored SMS marketing as a marketing strategy for your company? According to statistics, it is one of the most effective marketing strategies used by business executives today. Text messages have a much higher open rate than email. People spend a lot of time looking at their phones. In fact, according to our data, people check their phones 150 times every day on average.
The most important takeaways
What impact do these figures have on your marketing strategy? Here are a few crucial lessons to consider as you develop your marketing plan.
Send coupons via text message.
According to statistics, 70% of individuals enjoy receiving coupons from their favourite companies. Because 75% of consumers prefer to receive advertisements by text message, sending mobile coupons is a great way to reach out to them.
Remind people by text.
According to studies, the average person checks his or her phone 150 times every day. Furthermore, according to recent study, branded SMS messages are opened nearly every time. It’s definitely better to use a text message rather than an email if you need to contact someone quickly or if you need a response. Also, instead of sending out direct mail reminders, send an SMS message to your customers. Sending a text reminder for a reservation or appointment is likely to be noticed, and it can be done quickly because people are constantly checking their phones.
Text should be used in conjunction with social media.
Keep in mind that text messages are more likely to be viewed than social media posts when determining where to spend your time. You should never rely on just one platform or communication channel to reach out to your audience; instead, you should have numerous options. If you’ve solely used social media so far, start looking for ways to incorporate text messaging. You can promote your text list on social media to begin attracting your audience’s attention via SMS and then increase your text list with exclusive offers.